CarCutter & the AI Act
Authenticity First, Compliant by Design
We change the background, never the car.
CarCutter places your real, unaltered vehicle into a digitally generated environment.
The vehicle you photograph is the vehicle your customers see,
helping you improve presentation without compromising authenticity or trust.
Keep doing what you do best, we take care of the rest.
Authenticity has always been a central element of our product philosophy at CarCutter. With the rollout of the EU AI Act, this day-one commitment is only reinforced.
To ensure your compliance with this new legislation, we handle the obligations listed under Article 50 of the EU AI Act directly within our technology, notably by ensuring that relevant images automatically include machine-readable AI marking.
No manual tagging. No extra workflow. No action required from your team.
Elevated visual merchandising
without compromise.
Our proprietary technology allows you to display strong trust building messaging. Reassuring customers that the vehicle they see is the vehicle they’ll get.
With CarCutter, you can achieve industry leading merchandising quality, with none of the drawbacks you’ll face with other AI solutions.
This is what customer facing messaging would look like in practice:
With CarCutter: “Actual vehicle shown in a digitally generated environment.”
With competing AI solutions: “AI generated vehicle image”
One less thing to think about.
On request, we can activate this caption directly on the images delivered to your account, in the wording and placement of your choice.
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