For dealerships selling thousands of vehicles every year, speed, consistency, and high-quality online listings are crucial. Professional vehicle imagery can be the difference between selling a car today or losing a potential buyer tomorrow. California-based dealer group DGDG (Del Grande Dealer Group) faced this challenge head-on. They needed a modern, scalable solution to get cars online quickly while maintaining brand consistency and delivering a premium online shopping experience.

[Watch the DGDG + CarCutter video here ⬇️ ]

Nick George, Director of E-Commerce at DGDG, oversees the dealer group’s digital operations. He knew that updating inventory with professional, consistent imagery was a major hurdle and needed a faster, more efficient solution.

“We capture over 1,200 cars a month, and keeping up with that volume used to be a huge challenge. Our old process couldn’t keep pace with inventory, and we were constantly running into bottlenecks,” says Nick.

The Challenge: Slow, Manual Image Workflows

Before CarCutter, every vehicle went through a slow, labor-intensive process. DSLR cameras, SD cards shuttled back and forth, editors removing backgrounds, and images manually uploaded to their IMS, HomeNet — it could take two days to get a single vehicle online. For a high-volume dealership, these inefficiencies caused issues, delayed sales, and made it difficult to maintain DGDG’s professional, consistent branding across all online platforms.

“We’d get constant questions from our stores: ‘Why isn’t this car online yet?’ With the old workflow, there was always a lag,” says Nick.

The Solution: Introducing CarCutter

CarCutter completely transformed DGDG’s vehicle photography workflow. Using just a smartphone and the CarCutter app, capturing, editing, and publishing vehicle images became fast, intuitive, and automated. Photographers scan the VIN, follow a guided set of shots, and submit images for automatic enhancement and processing. In less than 20 minutes, the vehicle is live in DGDG’s IMS and syndicated across their website and marketplaces. Seamless integration with V-Auto and HomeNet makes the workflow end-to-end frictionless, improving operational efficiency and reducing delays.

“Now, a car can be fully uploaded, processed, and online in under half an hour. It’s a huge efficiency boost,” Nick notes.

Results: Faster, Leaner, More Consistent

Since implementing CarCutter, DGDG has seen significant gains:

• Faster turnaround times: from days to minutes, enabling quicker sales.
• Increased photography efficiency: fewer staff now produce more images with less wasted time.
• Consistent, high-quality online imagery: all photos reflect DGDG’s premium brand standards.
• Internal promotions and team growth: streamlined workflow freed up resources, allowing team members to advance and strengthen the marketing operation.

More Than a Tool: Partnership in Action

The technology is powerful, but the real difference comes from the CarCutter support team. From onboarding to ongoing improvements, CarCutter’s US-based team worked closely with DGDG to ensure the solution aligned with their brand and operational standards. CarCutter isn’t just a vendor; it’s a true partner delivering scalable, reliable, high-quality vehicle photography that keeps pace with DGDG’s fast-moving inventory.

“The CarCutter team really listens. They take our feedback, improve the product for us, and then other dealers benefit too. It feels like a true partnership,” Nick says.

Why DGDG Recommends CarCutter

Nick sums it up:

“I would absolutely recommend CarCutter not just for its product but for the team. From day one, their support has been amazing. They’re not just a vendor, they fit with our values. At DGDG, integrity is our top value, and CarCutter aligns with that.”

CarCutter delivers on every front — speed, quality, consistency, and brand integrity — helping DGDG scale its vehicle imagery program while maintaining a premium online experience.