Wie Groupe Altaïr die Fahrzeugfotografie mit CarCutter skalierte

Für große Multimarken-Autohausgruppen ist es eine der hartnäckigsten operativen Herausforderungen im Automobilhandel, eine schnelle, konsistente und professionelle Fahrzeugfotografie über Dutzende von Standorten hinweg aufrechtzuerhalten. Mit mehr als 2.000 Gebrauchtwagen auf Lager, verteilt auf 40 Standorte in der Region Île-de-France, wusste Groupe Altaïr, dass eine skalierbare Lösung gebraucht wurde, und zwar schnell.

[Sehen Sie das Video von Groupe Altaïr + CarCutter hier ⬇️]

Aurore Quenouille, Group Marketing Manager at Groupe Altaïr, has been passionate about the automotive world since childhood. When she joined the group in late 2023, she quickly identified a critical bottleneck: with 700 employees selling vehicles under brands like Renault, Dacia, Alpine, MG, and Nissan, the dealership group needed a vehicle photography process that every sales advisor could use, regardless of their technical experience.

„We needed something that worked at every site, for every advisor, from day one,“ says Aurore.

The Challenge: No Scalable Photo Process Across 40 Sites

Before CarCutter, Groupe Altaïr had no standardized vehicle photography workflow. With 40 locations operating independently, image quality and consistency varied dramatically from one dealership to the next. Sales advisors had no structured guidance on how to capture vehicles, which meant that the quality of listings on automotive marketplaces depended entirely on individual initiative, and that is not a recipe for scale.

For a group where speed and brand consistency are non-negotiable, this lack of process was directly impacting digital visibility and VDP conversion rates across their online inventory.

The Solution: Deploying CarCutter’s Full Platform Across Every Site

CarCutter gave Groupe Altaïr exactly what they needed: an end-to-end vehicle photography and merchandising platform built to work seamlessly at the scale of a 40-site dealer group.

A guided app with custom showrooms and brand guidelines. Every sales advisor, regardless of experience, follows a step-by-step capture process built around Altaïr’s own branded showroom environments and tailor-made guidelines. The result: a consistent brand identity and presentation standard applied automatically across every location, every shoot, and every vehicle, with no manual editing bottlenecks slowing the team down.

A centralized hub to manage and measure the entire process. The CarCutter Hub gives Altaïr’s marketing team a single place to oversee the entire inventory’s digital footprint across all 40 sites. From tracking photo quality and coverage to running quality assurance on every listing, the Hub transforms dealership photography from an uncontrolled variable into a measurable, manageable workflow.

Automated DMS uploads and image ordering for the fastest time-to-listing. Once a vehicle is photographed, CarCutter automatically uploads images directly to the DMS and applies a consistent, predefined photo order across every listing, across every location. No manual steps, no delays, and no variation between sites. Vehicles go live faster, with the same professional presentation every time.

Beyond the platform itself, CarCutter’s dedicated support team was present throughout the rollout, ensuring that a group the size of Altaïr could move quickly and confidently from day one.

Results: Scale, Consistency, and Stronger Digital Visibility

Since implementing CarCutter, Groupe Altaïr has seen measurable improvements across every dimension that matters:

• A unified photo process deployed across all 40 sites and 700 employees
• Immediate usability for every sales advisor, regardless of prior experience
• Significantly higher quality listings on automotive marketplaces, with consistent backgrounds, framing, and presentation standards across all brands
• Responsive, human-first support from the CarCutter team at every stage of rollout and beyond

More Than a Tool: A Partner at Every Scale

What sets CarCutter apart for a group the size of Altaïr is not just the technology. It is the reliability of the partnership. Rolling out a new workflow to 700 people across 40 locations requires more than a great app. It requires a responsive vendor who understands the operational realities of a large dealer group and who shows up when it counts.

That is exactly what Groupe Altaïr found in CarCutter.

Why Groupe Altaïr Recommends CarCutter

Aurore’s experience with CarCutter is a clear example of how the right vehicle photography solution can transform operations at scale. For any multi-site dealer group looking to standardize dealership photography, reduce inconsistency, and improve VDP performance across every location, CarCutter delivers, from a single showroom to a 40-site network.

CarCutter gives every sales advisor the tools to produce professional vehicle imagery, every time, without slowing down the sales process.

➡ Book your free personalized demo: carcutter.com/book-a-demo